BRETT ZERR
Senior Creative Director / Commerce Leader
BRETT ZERR
Senior Creative Director / Commerce Leader
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TRANSFORM ANY ROOM
WITH LONG-LASTING SCENTS.
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Clorox believed their Scentiva marketing wasn’t leaning hard enough into what made the line special —
the scent. They turned to TPN to re-center the brand around fragrance and show how cleaning could transform any room. I led the creative from a commerce standpoint, developing a campaign system that elevated scent across every touchpoint—from in-store to digital. The refreshed identity paired brighter, more sensorial imagery with a confident, fragrance-first line: “Smells like Coconut. Cleans like Clorox.”
The work became a platform for other agency partners to build from, unifying Scentiva under
a fragrance-led story that drove emotion, consistency, and conversion.
Clorox believed their Scentiva marketing wasn’t leaning hard enough into what made the line special — the scent. They turned to TPN to re-center the brand around fragrance and show how cleaning could transform any room. I led the creative from a commerce standpoint, developing a campaign system that elevated scent across every touchpoint—from in-store to digital. The refreshed identity paired brighter, more sensorial imagery with a confident, fragrance-first line: “Smells like Coconut. Cleans like Clorox.”
The work became a platform for other agency partners to build from, unifying Scentiva under
a fragrance-led story that drove emotion, consistency, and conversion.
