BRETT ZERR
Senior Creative Director / Commerce Leader
BRETT ZERR
Senior Creative Director / Commerce Leader
BRETT ZERR
COMMERCE +DESIGN LEAD
✋ HELLO, NICE TO MEET YOU
Seasoned Senior Creative Director and Commerce Practice Lead with 20 years of experience shaping ideas that move people and grow brands. I've led award-winning, culture-driven campaigns across shopper, connected commerce, and full-funnel activation-always with a focus on real consumer behavior and measurable impact. Known for building
high-performing creative teams and strong client partnerships, I lead with clarity, collaboration, and purpose.
I love turning insight into action, creative into commerce, and ideas into results. Let's get to work.
✏️ EXPERIENCE
(AN OMNICOM ACENCY)
SENIOR CREATIVE DIRECTOR - MAY 2023 - AUGUST 2025
BRANDS:
The Clorox Company, Blue Diamond Growers, Bimbo Bakeries USA (BBU).
Energizer Holdings, Inc.
RESPONSIBILITIES:
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Built lasting interagency and client partnerships by reshaping team structures and driving fully integrated, omnichannel campaign planning.
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Collaborated with account, planning, digital, and production leads to elevate pitches and deliver bold, strategically grounded ideas that moved business forward.
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Led creative development for major CPG brands-owning tooldts, activation plans, audience strategies, influencer programs, and content that connected across channels.
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Established unified project management systems across Dallas, NYC, Chicago. San Francisco and Bentonville to streamline creative workflow, Increase efficiency. and improve delivery.
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Directed photo and video productions from concept through execution, guiding art directors, stylists, and photographers to produce cohesive brand stories across retail, ecommerce, and digital.
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Oversaw proposal accuracy, budgets, and timelines-keeping creative quality high and production smart
CREATIVE DIRECTOR - July 2018 - May 2023
BRANDS:
The Clorox Company
ASSOCIATE CREATIVE DIRECTOR-July 2015 - July 2018
BRANDS:
The Clorox Company
SENIOR ART DIRECTOR - July 2011 - July 2015
BRANDS:
The Clorox Company, Jockey International, Inc., The Hershey Company
ART DIRECTOR - October 2006 - July 2011
BRANDS:
The Hershey Company, Bank of America, Frito-Lay North America
💪 STRENGTHS
Creative & Team Leadership
Retail Communication Design
Business-Driven / Strategic Design
End-to-End Brand Experience
Concepting / Storytelling
Retail-Specific Ecosystems
Ecommerce / Retail Media
Commerce + Shopper Strategy
🏆 AWARDS
Award-winning work recognized by Effre, Reggie, Webby, and World Retail Congress.
🎓 EDUCATION
BFA Visual Communication
Minor, Art History
Fort Hays State University
☎️ REFERENCES
Available upon request