BRETT ZERR

Clorox is introducing a breakthrough in the air care category — a daily-use allergy solution that targets the root cause of allergies rather than just masking symptoms. Available as

both an air spray and a soft-surface spray for fabrics and carpets, this innovation represents a major step forward for the brand.

 

I led the creative from a commerce standpoint, developing a shopper toolkit that equipped retailer teams with the tools and strategies to drive awareness, education, and conversion across the full path to purchase.