BRETT ZERR
Senior Creative Director / Commerce Leader
BRETT ZERR
Senior Creative Director / Commerce Leader
When Jockey partnered with fashion icon Rachel Zoe, the goal was simple: reposition the brand from
basic underwear to an essential part of a woman’s modern wardrobe. I helped lead a 360-degree campaign
that merged Jockey’s comfort heritage with Zoe’s signature, effortless style.
The integrated program spanned print, digital, in-store, and PR activations — elevating Jockey’s image through high-fashion storytelling without losing its everyday approachability. From art direction and casting to retail
experience and influencer seeding, every touchpoint worked together to introduce a new, confident attitude to the category. The campaign was a commercial and brand success, delivering strong sales and positive consumer sentiment.
It redefined how Jockey showed up in culture and proved that comfort and style could share the same spotlight.
When Jockey partnered with fashion icon Rachel Zoe, the goal was simple: reposition the brand from basic underwear to an essential part of a woman’s modern wardrobe. I helped lead a 360-degree campaign that merged Jockey’s comfort heritage with Zoe’s signature, effortless style.
The integrated program spanned print, digital, in-store, and PR activations — elevating Jockey’s image through high-fashion storytelling without losing its everyday approachability. From art direction and casting to retail experience and influencer seeding, every touchpoint worked together to introduce a new, confident attitude to the category. The campaign was a commercial and brand success, delivering strong sales and positive consumer sentiment. It redefined how Jockey showed up in culture and proved that comfort and style could share the same spotlight.
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