Energizer wanted to strengthen its role in emergency preparedness — reminding shoppers that reliable power means peace of mind when it matters most.
I led the creative from a commerce standpoint, developing a retail activation platform that brought the brand’s message to life through bold in-store experiences and retailer toolkits. The goal was to dramatize how Energizer helps families stay ready for anything while expressing both the brand’s trusted reliability and its unmistakable energy.
Energizer wanted to strengthen its role in emergency preparedness—
reminding shoppers that reliable power means peace of mind when it matters most.
I led the creative from a commerce standpoint, developing a retail activation platform that brought the brand’s message to life through bold in-store experiences and retailer toolkits. The goal was to dramatize how Energizer helps families stay ready for anything while expressing both the brand’s trusted reliability and its unmistakable energy.
Energizer wanted to strengthen its role in emergency preparedness—
reminding shoppers that reliable power means peace of mind when it matters most.
I led the creative from a commerce standpoint, developing a retail activation platform that brought the brand’s message to life through bold in-store experiences and retailer toolkits. The goal was to dramatize how Energizer helps families stay ready for anything while expressing both the brand’s trusted reliability and its unmistakable energy.
Energizer wanted to strengthen its role in emergency preparedness — reminding shoppers that reliable power means peace of mind when it matters most.
I led the creative from a commerce standpoint, developing a retail activation platform that brought the brand’s message to life through bold in-store experiences and retailer toolkits. The goal was to dramatize how Energizer helps families stay ready for anything while expressing both the brand’s trusted reliability and its unmistakable energy.
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Be Prepared. Power Up.
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This concept embodied the serious side of preparedness—a dramatic, high-voltage retail experience that brought the idea of energy and readiness to life. Built around a glowing hero battery tower and lightning-inspired floor graphics, the display stopped shoppers in their tracks and made the Energizer power story tangible. It positioned the brand as the foundation of every emergency plan—turning a functional message into an emotional one.
POWER TRIP
The second concept showcased Energizer’s unstoppable personality through a bold, comic-inspired design system. With expressive illustration, explosive typography, and vibrant color blocking, the work celebrated the fun, everyday side of preparedness—showing that Energizer is the hero behind life’s adventures and surprises.
The result was a more playful, culturally tuned platform that drove engagement while still laddering up to the brand’s core promise of dependable power.
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