BRETT ZERR

I led creative for Blue Diamond’s Xtremes social campaign — a fast-paced, flavor-forward program designed to bring the brand’s heat to life. Partnering with animation and production teams, I directed concepting, storyboards, and motion to translate the intensity of Xtremes’ bold flavors into high-energy, dynamic social content.

 

The result: striking videos that turned scrolls into sensory moments, driving a lift in brand awareness

and fueling sales growth for Xtremes across Q3 and Q4 — proving how motion can amplify

brand attitude and performance across platforms.